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. Boone and published by Wiley Global Education online. This book was released on 16 November 2016 with total page 624 pages. The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix and providing practical guidance to help students prepare for successful marketing careers.

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Contemporary Marketing 17th Edition 9781305075368 Textbooks Com. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing strategic planning guerilla marketing customer relationship. With thoroughly revised cases fresh current examples and an updated video series the 17th Edition provides insights into the many facets.

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